Hi, I'm Norman.

I’m a product designer who loves solving problems creatively—using resourcefulness, vision, and thoughtful design to build better experiences.

UIUX Projects

01

HGAPS WEBSITE REDESIGN

Making a mental health resource site easier to understand and trust.

For Helping Give Away Psychological Science, I conducted user interviews and usability reviews to identify navigation, language, and accessibility issues. I translated those findings into Figma prototypes and recommendations that reduced jargon friction and improved clarity.

  • User interviews
  • Accessibility review
  • Figma prototyping
  • Information architecture
Open case study
HGAPS Assessment Center redesign screenshot shown in a laptop frame

02

GRAIL | APP TEAM CAROLINA

A virtual group-study platform with personality and interaction polish.

I designed Grail, a study platform featuring 8-bit penguin avatars, onboarding flows, create and join huddles, study rooms, and app icon concepts. The prototype was presented at gala and received awards for Most Impressive Functionality and Best Interaction.

  • Interaction design
  • Visual design
  • Mobile product design
  • Award-winning prototype
Open case study
Grail avatar customization screen shown in a phone frame
Grail huddle screen shown in a phone frame

03

ENROLLED

Reworking course registration into a cleaner, more usable flow.

I built a high-fidelity Figma prototype to simplify university course enrollment using stronger information architecture, more legible typography, and usability-driven iteration.

  • High-fidelity prototype
  • Usability testing
  • Visual hierarchy
  • Flow design
Open case study
Enrolled search results screen shown in a phone frame
Enrolled schedule menu screen shown in a phone frame

Other Experiences

R1 RCM | ANALYST

Revenue cycle follow-up with real financial stakes.

Called insurance providers to pursue denied and underpaid claims, confirmed status, clarified payer rationale, and supported account recovery decisions.

Recovered $100,000s in denied and underpaid claims.
UNC Cycling Instagram profile screenshot

UNC CYCLING | MARKETING DIRECTOR

Scaled community, brand reach, and partnerships.

Helped relaunch the club, supported a 100 plus member organization, managed communications, drove 400 percent follower growth, and cold-called to secure a Red Bull partnership.

Organized races, promotions, and a campus-wide bike drive.
UNC Executive Branch Instagram profile screenshot

UNC STUDENT GOVERNMENT | CONTENT CREATOR

Content creation with clarity and public-facing polish.

Created graphics and captions, launched useful student-facing content, and supported brand consistency across leadership accounts and communications planning.

Helped grow the account by several hundred followers.

“A journey of a thousand miles begins with a single step.” - LAO TZU

The first time I stepped onto the Tokyo subway, I expected to feel lost. I was in a massive city, surrounded by unfamiliar signs, routes, and stations, but the system was surprisingly easy to follow.

Train lines are distinguished by color and letter codes. Tactile flooring guided visually impaired riders throughout the stations. Digital screens indicated which train cars were closest to specific exits, transfers, and elevators.

I did not need to understand everything at once. I just needed enough guidance to keep moving. That experience stuck with me because it captures the kind of design I care about: thoughtful systems that help people feel oriented, confident, and capable.

Hi, I’m Norman. I’m an early-career product designer with a background in Information Science, UX research, and visual design. I design clear, usable experiences that help people make sense of complex information and messy workflows.

I’m originally from North Carolina and recently moved to the Washington, DC area, where I’m excited to begin my career in product design. I bring curiosity, patience, resourcefulness, and a genuine desire to keep learning through real product work.

Outside of design, you can find me volunteering with kids and mentoring college students, biking, fishing, or planning my next adventure...

The first time I stepped onto the Tokyo subway, I expected to feel lost. I was in a massive city, surrounded by unfamiliar signs, routes, and stations, but the system was surprisingly easy to follow.

Train lines are distinguished by color and letter codes. Tactile flooring guided visually impaired riders throughout the stations. Digital screens indicated which train cars were closest to specific exits, transfers, and elevators.

I did not need to understand everything at once. I just needed enough guidance to keep moving. That experience stuck with me because it captures the kind of design I care about: thoughtful systems that help people feel oriented, confident, and capable.

Hi, I’m Norman. I’m an early-career product designer with a background in Information Science, UX research, and visual design. I design clear, usable experiences that help people make sense of complex information and messy workflows.

I’m originally from North Carolina and recently moved to the Washington, DC area, where I’m excited to begin my career in product design. I bring curiosity, patience, resourcefulness, and a genuine desire to keep learning through real product work.

Outside of design, you can find me volunteering with kids and mentoring college students, biking, fishing, or planning my next adventure...

Norman Xie standing outside in a suit
TOOLS Figma, Excel, SQL, Tableau, Power BI, Canva, Adobe Creative Suite
LANGUAGES English, Mandarin, Cantonese
EDUCATION BS, Information Science, UNC Chapel Hill
CERTIFICATIONS Google UX Design, Google Data Analytics

CONTACT

Shoot me an email- let's work together!

Outside of design you can find me...

Norman Xie fishing from a small boat
Fishing
Working on bikes
Riding my bike