Hi, I'm Norman.
I’m a product designer. I’ve built a study app, a mental health resource site, and a course registration tool. All three started as something people were dreading.
01
GRAIL | STUDY PLATFORM
Study with your friends, from anywhere.
Grail turns studying alone into studying together. Drop into a huddle with friends, pick a study room, set a focus timer, and keep each other going, with an 8-bit penguin standing in for you when you'd rather not be on camera. Built with App Team Carolina, where it won two awards for functionality and interaction.
02
HGAPS WEBSITE REDESIGN
Making a mental health resource site easier to understand and trust.
Helping Give Away Psychological Science publishes free mental health assessments. The people who needed them most had the hardest time getting through the site. I rebuilt the Assessment Center around plain language and navigation that tells you where you are, so the resources read as credible instead of clinical.
03
ENROLLED
Course registration that doesn't fight you.
Enrolling in classes means holding a dozen things in your head at once: what's open, what conflicts, what still fits. Enrolled puts search, comparison, and your schedule in one place, so you can see what a section does to your week before you commit to it.
Where I cut my teeth.
R1 RCM | ANALYST
I argued with insurance companies for a living.
My job was chasing claims that had been denied or underpaid. Most of it came down to finding the real reason behind a no, because the reason on the paperwork usually wasn’t it.
Recovered six figures in denied and underpaid claims.
UNC CYCLING | MARKETING DIRECTOR
I cold-called Red Bull until someone said yes.
I helped relaunch a club that had gone quiet and grew it past 100 members, then went looking for a sponsor nobody had asked me to find. Along the way we ran races and a campus-wide bike drive.
400% follower growth, and one Red Bull partnership.I didn’t need to understand everything at once. I just needed enough to keep moving.
The first time I rode the Tokyo subway I couldn’t read a single sign. I found my train anyway. The lines have colors and letters. Tactile strips run the length of the floor for riders who can’t see, and the screens tell you which car to board so you step off closest to your transfer.
I never learned that network. I followed it, and it kept being right. Somebody had already sat down and thought about the person who’d show up confused and in a hurry. That’s the work I want to do.
I studied Information Science at UNC, which is mostly the study of how people look for things and where systems get in their way. Everything on this page is some version of that.
I’m from North Carolina and moved to DC last year. Outside work I mentor college students, fish, and spend a lot of evenings with a bike upside down in the kitchen.
